Healthcare
Real People. Real Stories. Real Results.
When Cooper Hospital partnered with the country’s #1 Cancer Treatment Center, we created a campaign to show how compassionate care and cutting edge medicine work together to save lives.
Real People, Real Stories.
The spots feature cancer survivors not just telling their treatment stories, but living extraordinary lives. These stories are produced as short, 60, 30, and 15 second documentary-like films.
Working with non-actors and making them welcome on-screen in the viewer’s own living rooms, is something we love to do.
Real Results
More than a production company, Point of View also creates strategic communications and assists in marketing.
This widely recognized campaign has been much copied and has vaulted MD Anderson Cooper past Penn, Jefferson, and Fox Chase, making the treatment center the number one choice for cancer care. And we did this while being widely outspent.
Previous Spots
